Company Profile

Founded in April 1994, The Drake Group is an Austin, Texas-based firm with international expertise. We focus on medical device marketing—specialized surgical devices—particularly those in emerging markets for minimally invasive therapies. The Drake Group authors extensive market segment reports, customized market research, creative medical copywriting for marketing communications and writes columns in a variety of publications. The majority of our clients hire us to do a strategic analysis of their product versus the competitors’. Healthcare provider interviews—surgeons, radiologists, anesthesiologists and nurses are our specialty.

Purpose

TDG is the outsource option for your medical marketing projects. Our work is the best quality in the shortest possible time.

Outsource marketing overload to a seasoned professional.

Examples:

• Strategic analysis of product position
• Market plans for new products
• Market research with physician interviews, statistical analysis
     and interpretation.
• Medical device website content.

Established firms experience periods of marketing overload. Quarterly targets still have to be met. TDG assists these firms’ marketers by assuming responsibility for both small (Directions for Use) and large (Marketing Plan) outsourced projects. No project is too small and very few are too big.

Development stage firms need documentation to raise capital. TDG completes custom consulting reports, business plans and private placement documents. These include market analysis, competitive product evaluation and forecasts of potential procedures and revenues. One development stage client had an idea for a new approach for transmyocardial laser revascularization. The assignment: determine the surgical viability of their concept and predict success while writing a business plan. Leading surgeons were approached and interviewed. The plan was completed on time and on budget.

Startup companies need seasoned medical marketers, but are not yet ready to employ someone full time. The Drake Group fills this need on an hourly or retainer basis. A startup company needed a knowledgeable marketer to coordinate inventory forecasts, brochures, set product component decisions and sales training. All to be in place in four weeks. Deadlines were met.


Industry associations include:

Association of periOperative Registered Nurses (AORN).
http://www.aorn.org

Chartered Institute of Marketing
http://www.cim.co.uk


Business Alliances:

ComputerWIZ - IT services for the Small Business environment.
http://www.texascomputerwiz.com

Our founder's biography.