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Biography and
Résumé: Cynthia Drake is the Principal of The Drake Group—an Austin, Texas-based medical device consulting firm. Cynthia has her MBA from the University of Houston, (Texas) and a Diploma in Nursing from Brackenridge Hospital in Austin, (Texas). The Drake Group was founded in 1994. Clients include
Fortune 500 companies as well as startup and development stage medical
and surgical device firms. Deliverables include custom market research
reports, strategic analyses, physician interviews and surveys as
well as web content and traditional marketing and business plans. Résumé AUSTIN, TEXAS tel: 512.828.6830 · fax: 810.454.4593 e-mail: cdrake@drakegroup.com THE DRAKE GROUP: APRIL 1994 - Present Principal, journalist, columnist, consultant to the
medical device industry, expert witness, due diligence. Authored:
Emerging Devices for Minimally Invasive Cardiac and Vascular Surgery;
US Arthroscopy Market, Market for Endoscopic Surgery, US Market
for Wound Therapies, US Market for Urology Products, Surgical Automation
& Robotics. 100+ custom strategic marketing reports. ELECTRO MEDICAL SYSTEMS APRIL 2000-JUNE 2001 (contract) DIVISION MANAGER, US &
CANADA: coordinated distribution agreement and
product launch/sales training with a major orthopaedic distributor,
supervised and trained a foreign born product manager. UNITED STATES SURGICAL CORPORATION: MAY 1993-APRIL 1994 DIRECTOR, OPTICS & CARDIOVASCULAR:
Launched disposable laparoscopes. Formulated plans for vascular
clips, arthroscopes, cystoscopes. Initiated plans for vascular stapler
system. INTRAMED LABORATORIES, INC.: MAY 1989-MAY 1993 INTERNATIONAL MARKETING
MANAGER: Achieved annual sales of $345 K for first year
of international sales. Created European distribution team. MARKETING
MANAGER: responsible for OEM relationship for ureteroscopy line,
product management of general surgery product, customer service,
advertising, trade show management. 22,000 + units sold. Team created
niche for single-use, quality optics products in various flexible
endoscopic applications. KARL STORZ ENDOSCOPY, AMERICA 1986-1989 DIRECTOR OF MARKETING, UROLOGY
PRODUCT MANAGER: managed 3000 item product line. Increased
sales by 35 %; profitability by 6 %. Created/introduced first flexible
ureteroscope and cystoscope. Managed $60 K advertising budget. THE DEXTER CORPORATION: 1981-1986 MANAGER, MEDICAL MARKETING
DEPARTMENT: marketing and sales responsibility
Medical Business Unit. Sold $46 M. 95% growth in revenue; 70% in
units. Profitability improved 12 %. Negotiated agreements for $32
M. 10 direct reports including sales, product specialists, marketers.
PRODUCT MANAGER, DRAPE: drape/gown fabrics. PARK PLAZA HOSPITAL: 1975-1981 DIRECTOR, OPERATING ROOMS
ST. LUKE'S-TEXAS CHILDREN’S-TEXAS HEART INSTITUTE: 1966-1975 SUPERVISOR, OPERATING ROOMS
EDUCATION—OTHER: |