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Services
The Drake Group is the outsourcing option
for medical device clients. Services include: market analysis, position
analysis and marketing plans.
For startup medical device companies, market research is the "go/no
go" platform for a proposed new product or service.
For existing and startup firms, positional analysis compares the
company’s product with competitive devices or services.
A marketing plan substantiates and brings focus to a new product’s
life cycle.
Market
Analysis
Potential markets for products and services: how many potential
patients are there for your new product or service? What is the
current "gold standard" therapy? Are there unmet enduser
or clinical caregiver needs related to the current therapy?
Enduser perceptions: Market
research can tell you how your new product or company will be perceived
by your potential customers.
Quality Assurance: Market
research can take the form of quality assurance (when you have a
product in the market and want to know how it is working with your
current customers).
[more]
Position Analysis
Suffering from the "Ivory Tower" syndrome? It’s
easy to lose sight of where your product stands vis-à-vis
competitors. Enduser and purchaser interviews allow for objective
decision-making.
[more]
Marketing Plans
Every well-managed product or service deserves a marketing plan.
A good marketing plan allows executives and managers to focus.
[more]
Creative
Writing for the Medical Arena
The Drake Group is happy to create proposals, flyers, brochures,
press releases, newsletters, webpage and website content, biographies
and more.
[more]
Conventions
& Tradeshows
Can’t get out West for a conference? The Drake Group will
be delighted to represent you.
[CLICK
HERE] to Request More Information
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